OpenAir Cinema

An advertising campaign and logo design for the OpenAir Cinema.

The OpenAir is a unique experience. An experience I will surely never forget.

The event itself is much more than a cinema. It includes socialising, fine dining and bars. Our brief was to re-position the brand to reflect its prestige and move it upmarket, more towards the Opera House and distance itself from mainstream movie providers. We rolled out all media including outdoor, press & digital ads. 

They sold a record-breaking 37,000 tickets on the first day.