WoodyRoo

WoodyRoo is a 100% Australian made and owned fashion label created and designed by the superbly talented Billy Wood.

With WoodyRoo's beautifully crafted menswear and meticulous detailing, I wanted to create a logo that went straight to the essence of what Billy does. And what a gift it was. Four O's in his brand name lead me straight one of the hallmark symbols of the fashion industry - the button. A lovely Smile In The Mind solution.